An insensitive ad about women.
Insensitive Ad.

Most Television commercials are junk and seem to be written by perverts and cretins based on what they think is the viewers preferences and what they imagine to be facts.

In most of the cases, it is pure fantasy.

I am yet to see a couple as close and intimate,a child as well-behaved, a Mother who is so concerned about her Detergent!

The recent commercial by Axe to promote their perfume range has evoked ire because it suggest that Men can not control themselves if they have a scantily clad woman around.

This ad should have been left at that.

But some people have started a debate on the accuracy of this statement and are wasting web space(including me).

Look at this.

As Samantha Escobar of The Gloss wrote:

This ridiculous ad shifts blame of men’s poor behavior onto women, which is completely absurd and insulting to all females — not to mention directly perpetuates … the idea that women’s appearances are somehow justification for men being “unable to control themselves.” With all the victim-blaming out there, this is a terrible thing to continue insinuating.

But Axe’s ad isn’t just bad for women. The campaign also insults and undermines men. “This ad promotes the belief that all men … are incapable of controlling themselves when women are nearby,” Escobar wrote. “By this logic, men are no longer capable of being respectful friends, students, colleagues or strangers — that they need an actual product to manage their own behavioral problems — and that is simply not true.”

This is especially upsetting when you consider who Axe is targeting. As one Jezebel Groupthink user observed, “The use of the word ‘girls’ is a pretty clear indicator that [Axe’s] target audience is young.” In fact, Axe’s brand development director, Mike Dwyer, has confirmed that Axe targets men ages 18-24. So while the idea that women are essentially equated with their sexual appeal is a pretty damaging message to send to any man, Axe is targeting men who are still forming their core ideas about how to view and treat women.”

Well. a scantily clad woman excites a man as no fully clothed or naked female does.

This is a fact.

The question what excites a Man s to be answered  by a Man , not a Woman!

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