Paid Fake Reviews Online Apps Products Fined

Though I have fairly good number of Subjects and Categories I do not as a Rule write a Review unless I use the product or Services.

Online Reviews.
Paid Online Reviews.

I use the product, services, read the Book watch a Movie and offer my feelings about them.

Many people suggested, considering the Traffic of this site that I write Reviews for Products and Services and this would bring in Money.

I have also had offers from Companies asking me to write Reviews for their Products.

I do not write for money nor do I express my feelings which are not mine, nor do I write because I want to earn.

In my dictionary it is Prostitution.

I politely declined the offers.

I recently came to know by first hand that people who are planning to launch their products especially Application,s hire people to visit the site of the owner, Download the Apps and enter their Email ID as a Customer.

This they use to create the Illusion that their product/Apps is in Demand and they feel it might spur the Demand further.

Like Film Stars who , by hearing nonsense being written about them, start believing in them  and in the process ruin their Lives, these Entrepreneurs  are lost in this Gimmickry.

As one who spent nearly 40 years in Highly competitive markets,I can assure people that Gimmicks may earn for the chaps who suggest them, never for the Manufacturer.

At best, the best marketing team can place the product in the shelves.

Once the first demand is met the Product sells by itself, by its strength.

These Reviews, especially the fake ones,, are easily identifiable and are found out and it reflects negatively on the Product and even if the product is good the credibility is affected.

Sure way of committing suicide in the market.

Ad Companies , Promotion companies and self styled Marketing Consultants live by Lies and the unwary are caught .

However an Honest Review even if paid, where the negatives of the products, services are mentioned are quite alright as they enhance the value and credibility of the product service.

If some one asks me, offer money to review I do not mind if I am allowed to write what I feel,including the warts in the products.

Paid reviews have a long History, starting form Books to Apps now.

In the fall of 2010, Mr. Rutherford started a Web site, At first, he advertised that he would review a book for $99. But some clients wanted a chorus proclaiming their excellence. So, for $499, Mr. Rutherford would do 20 online reviews. A few people needed a whole orchestra. For $999, he would do 50.

There were immediate complaints in online forums that the service was violating the sacred arm’s-length relationship between reviewer and author. But there were also orders, a lot of them. Before he knew it, he was taking in $28,000 a month.(NYT 25 August 2012)

New York regulators will announce on Monday the most comprehensive crackdown to date on deceptive reviews on the Internet. Agreements have been reached with 19 companies to cease their misleading practices and pay a total of $350,000 in penalties.

The yearlong investigation encompassed companies that create fake reviews as well as the clients that buy them. Among those signing the agreements are a charter bus operator, a teeth-whitening service, a laser hair-removal chain and an adult entertainment club. Also signing are several reputation-enhancement firms that place fraudulent reviews on sites like Google, Yelp, Citysearch and Yahoo.

A phony review of a restaurant may lead to a bad meal, which is disappointing. But the investigation uncovered a wide range of services buying fake reviews that could do more permanent damage: dentists, lawyers, even an ultrasound clinic.

“What we’ve found is even worse than old-fashioned false advertising,” said Eric T. Schneiderman, the New York attorney general. “When you look at a billboard, you can tell it’s a paid advertisement — but on Yelp or Citysearch, you assume you’re reading authentic consumer opinions, making this practice even more deceiving.”

Investigators working for Mr. Schneiderman began by posing as the owner of a Brooklyn yogurt shop that was the victim of unfair reviews. Could the reputation management firm gin up some good reviews to drown out the naysayers?”



Work From Home ,The Bane, Banned By Yahoo Memo

Work from Home, this Concept, introduced by the IT Industry, is a bane of Work Culture.

What is wrong in working from Home?

You do not get the work ambiance at Home.

People want ambiance to suit their moods, be it a Mall,A Shop or a Theater, they do not mind paying a premium for this!

But why are they reluctant to be at the Office for Work?

The reason given by a relative of mine who works in a giant IT firm is that work from Home saves infrastructure costs,saves Desk Space,cuts down electricity etc!

I do not know this really is the reason.

What I do know is that when one works  from Home,

You are not involved in the Work

You do not take care of  Family either.

Your work pattern, meals Rhythm, Sleeping pattern become erratic.

You interfere and slow down in the running of  Home which you know pretty little, excepting issuing checks.

You become restless and over a period of time become depressed.

This gets heightened if your Spouse has regular working hours.

It is still worse if your spouse also stays Home as too much familiarity breeds contempt.

As the Yahoo CEO put it, one  needs to be physically present at the workplace.

Has anybody thought of Home at Work where you run family from Work place, go Home only for Bed!

Work From Home Cartoon.
Work From Home Cartoon.

No More Work From Home,Yahoo.

“”Today by CEO Marissa Mayer, which requires that Yahoo employees who work remotely relocate to company facilities.

“Speed and quality are often sacrificed when we work from home,” reads the memo to employees from HR head Jackie Reses. “We need to be one Yahoo!, and that starts with physically being together.”

Painfully awkward as this is phrased, it means every Yahoo get to your desks stat!



From Sunnyvale to Santa Monica, Bangalore to Beijing — I think we can all feel the energy and buzz in our offices….

Beginning in June, we’re asking all employees with work-from-home arrangements to work in Yahoo! offices. If this impacts you, your management has already been in touch with next steps. And, for the rest of us who occasionally have to stay home for the cable guy, please use your best judgment in the spirit of collaboration. Being a Yahoo isn’t just about your day-to-day job, it is about the interactions and experiences that are only possible in our offices…

Some Old Interesting Web Sites.

It is interesting to see that some old web sites are alive and kicking.

Lycos,HotBot,Web Crawler,Altavista

Altavista Logo

There are some more.


To see more visit.


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Who Owns Google ,Who Google Controls?

I have blogged on the Media ownership in India,US aware of the fact that, in a Democracy who controls information decides power equation.


This morning it struck me that I never bothered to check on the ownership pattern of Google.


While Googling, the information I obtained was very meager and sanitized.


I did a search with Bing, with slightly better results.


After going through the material, I feel that if you r to be secretiveness, you have something to hide.


You try talking to some one in Google office India, you would be surprised that how people can refuse to part with any information without being offensive-even if the information you ask for is very mundane.


Standard answer ‘Google it’


Now Read on .



Google search: seen by a smaller proportion of UK desktop users in October 2012.


‘That being said, I have noticed how little users actually know about Google. We all use it everyday, but when it comes to who owns it or what the company does own-people are sometimes clueless. With the recent merger talk of Yahoo and Microsoft, I saw countless questions as to if Google already owned Yahoo. The answer of course is no, but Google does own so much more. The company is said to own over 500 domain names some bought by Google themselves, others bought by companies that were bought by Google.

As for the acquisitions Google has-the list is endless. According to, Google owns:

Pyra Labs-Blogger

Neotonic Software-for CRM

Applied Semantics-for search

Kaltix Corp-for context sensitve search

Genius Labs-for blogging

Ignite Logic-web templates for law firms

Picassa-digi photo management

Keyhole Group-digital mapping

Where 2 Technologies-digital mapping

ZipDash-maps and traffic for mobile devices

2Web Technologies-spreadsheets


Dodgeball-mobile social networking

Reqwireless Inc.-Java browser

Current Communications Group-broadband internet

Android-software for mobile phone o/s

Transformic Inc-search engine for deep/invisible web

Skia-graphics software engineering

DMarc Broadcasting-digital radio broadcasting

Measure Map-analytics for blogs

Upstartle-Writely, document editor for the web

@Last Software-SketchUp 3D modeling

Orion-Referral search engine

Neven Vision-automatic information extraction from jpgs

Jotspot Ind-wiki platform for websites

YouTube-online video company

Endoxen-geomapping software

Xunlei-filesharing app for the web

Adscape Media-in-game advertising

Gapminder’s Trendalyzer-presentation software

Doubleclick-ad platform for the web

Tonic Systems-document conversion technology

Marratech-video conferencing technology

Green Border Technologies-secure web browsing tech

Panoramio-photo site sharing for Google Earth

Feedbumer-RSS feed distribution analytics and management

GrandCentral-mobile voice management

Postini-communications security and compliance

As you can see, Google does not own Yahoo. That can of course change in the upcoming months. Google has a lot of initiatives still to come. They recently released what they refer to as Android operating system, which very well could take over the Iphone market as well.

Sergey Brin and Larry Page both started Google while in their twenties. The two met in the science program at Stanford. They dropped out of school and started Google from a friends’ garage in 1998. Brin currently serves as president of technology at Google and Page heads product division. The two are said to be worth $18 billion.

Google controls the majority of the Internet. I happen to think this is not a bad thing. They seem to be innovative, responsible, generous and just plain brilliant. I think if anyone can keep moving technology forward, it is Google. I would not mind them controlling the net. They seem to be doing an excellent job so far. Only time will tell though as far as the future is concerned. I, for one, look forward to seeing what Google controls or comes up with next!”

Read this apt comment.


“Anything this powerful is a threat to liberty. They can do what they like, and are intruding more and more into our personal information. Now I’m told by Google that the ad I was running with Adwords is not being allowed because my site lacks enough content and too many ads! The site is a business site and provides the information to visitors I wish it to. It has pages of content and only two small square box ads apart from the Google adsense skyscraper! Yet they claim it ‘violates’ Googles policy of too many ads to content as if it’s just an ad farm which it isn’t.

It is no business of Google’s to judge sites. It’s arrogance, and it’s what you get from the too-powerful. Forget governments, Google could become the police state all on its own, it is gathering vast amnounts of information, holds archives not just of websites but of our searches. It is inherently dangerous and I don’t share the writer#s sanguinity or optimism. Facebook is showing the same tendency to megalomania.”


Will some body from the IT Industry send me information on Google ownership?


‘The first funding for Google as a company was secured on August 1998 in the form of a $100,000USD contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.[24](wiki)


Look at the above-‘ given to a corporation which did not yet exist”


List of Companies acquired by Google.


There are 119 Companies. Visit.



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Dropbox Hacked, Change Password

Image representing Dropbox as depicted in Crun...
Image via CrunchBase

Close on the heels of LinkedIn  and Yahoo, now it is the turn of Dropbox to be hacked.

Popular cloud storage service provider, Dropbox has acknowledged that the security of some of its users’ accounts was compromised. The users were getting spam emails from hackers who managed to get their hands on the account details of the users of these compromised accounts.


The matter was escalated when some of the Dropbox users started receiving spam mails on their email accounts associated with their Dropbox account. The cloud storage service provider, however, took some time to find pout the root cause of the issue and has tried to fix it by helping the users improve their accounts’ security.


Dropbox has apologised to the users about the security breach through a blog post on their official blog saying, “Our investigation found that usernames and passwords recently stolen from other websites were used to sign in to a small number of Dropbox accounts. We’ve contacted these users and have helped them protect their accounts.”


Taking quick actions against the same, Dropbox has taken appropriate steps in notifying the affected users through email, urging them to change their passwords right away. Reportedly, the company has also asked the users to change the passwords of their other social media profiles including Facebook, Twitter, Gmail or any network for that matter that are attached with Dropbox or share common passwords.

Further, in the coming weeks, the company has confirmed to take following steps to beef up its security system:

  • Two-factor authentication system requiring a couple of identity proofs – password and a short-term code sent to the user’s mobile, while signing into the account.

  • Automated mechanisms that will help in identifying suspicious activities.

  • A new page that lets you examine all active logins to your account.

Changing Dropbox password

To change the password of your Dropbox account, click here and proceed as per the instructions.