and they feel it might spur the Demand further.
Like Film Stars who , by hearing nonsense being written about them, start believing in them and in the process ruin their Lives, these Entrepreneurs are lost in this Gimmickry.
As one who spent nearly 40 years in Highly competitive markets,I can assure people that Gimmicks may earn for the chaps who suggest them, never for the Manufacturer.
At best, the best marketing team can place the product in the shelves.
Once the first demand is met the Product sells by itself, by its strength.
These Reviews, especially the fake ones,, are easily identifiable and are found out and it reflects negatively on the Product and even if the product is good the credibility is affected.
Sure way of committing suicide in the market.
Ad Companies , Promotion companies and self styled Marketing Consultants live by Lies and the unwary are caught