French bank Caisse d’Epargne in Auvergne-Limousin wanted to make a “bit of a buzz” in the social media in France on Friday. However, the bank ended up embarrassed after clients and followers complained.
It was all a bit of a balls up really, as they chose to post a photo of a squirrel, hanging upside down from a feeding stand by his testicles, as the hapless creature tries to get himself some nuts.
The bank shared the image with its 24,000 Facebook followers, with the caption: “Because accidents don’t just happen to others, insurance will also cover you for any temporary injuries”.
At first, apparently, followers thought that the bank’s Facebook page had been hacked, but once they realized that the bank had posted the image itself many complained, saying that the image was in very bad taste.
Promoted tweets: Advertisers pay to have brief messages show up in users’ stream of Twitter messages. They can use keyword targeting to reach specific users. Advertisers can also use a little bit of demographic targeting, although Twitter doesn’t know as much about its users as Facebook does. Twitter gets paid when users engage with the promoted tweets (when they favorite, comment on, or retweet the ad).
Promoted trends: Twitter lists which topics are being talked about most on its platform. The trends vary by location, so Twitter’s list of topics in the US might not be the same as the list in England, for example. Advertisers can pay to have a topic of their choice listed too. A promoted trend costs roughly $200,000 for a day of exposure on all US Twitter accounts, the New York Times reports.
Promoted accounts: If a brand wants more Twitter followers, it can pay to have its account recommended to Twitter users.(Business Insider)
Twitter likes to measure its advertising revenue for every 1,000 timeline views, (for some reason, they call it “advertising revenue per timeline view,” as if they’re counting one at a time, but ignore that for now because it’s confusing). What counts as a view? It’s every timeline “requested when registered users visit Twitter, refresh a timeline or view search results while logged in,” either from your desktop or mobile device. Across the entire world, the company makes $0.80 per thousand views, or $0.0008 each time you look at your feed.
But all views are not worth the same. In the United States, the value is $2.17 per thousand views, or $0.00217 per time you refresh. Elsewhere, it’s $0.30 per thousand, or $0.00030 per refresh. That’s why even though 77 percent of Twitters 215 million monthly users come from outside the U.S., only 25 percent of its revenue comes from advertising to them.
Twitter allows a single “Promoted Trend” to sit above the other nine. According to a source, brands are asked to pay $200,000 a day in the U.S. if they want to feature a trend – usually a hashtag – of their choice.
This digital billboard is in high demand.
Over a six-month period from March to September, Twitter may have raked in as much as $23.8 million with its U.S. promoted trend, selling the digital billboard 119 times in 179 days, based on tracking by CNBC.
Twitter didn’t immediately reply when emailed for comment on the pricing.
So who’s buying?
By CNBC’s count, media companies promoting movies and TV shows were most interested in the ad buy, purchasing 43 promoted trends for a total of $8.6 million during that time.
The technology industry bought 24 trends ($4.8 million), while food and retail companies purchased 31 trends ($6.2 million). Education services, auto companies and the finance industry ordered a combined 17 trending topics for $3.4 million.
It’s worth noting that the money spent here does not include additional purchases on Promoted Accounts and Promoted Tweets, which advertisers also tend to invest in on days it features its trending topic.
Judges from the Cour de Cassation ruled that the smartphone application, which allowed users to post a cocktail recipe directly to their walls with the message “You can get Ricard Mix recipes too on the Ricard Mix Codes app,” was ‘inopportune’.
They considered Facebook users logging on to find an advertisement from a friend would 1) Not recognise it as an advert because it was posted by someone they trust; 2) Be an unsuspecting recipient of advertising because all they thought they would find on Facebook was the usual fare you get on Facebook (boastful statements, endless photos of a pug/newborn baby/ holiday in Ibiza etc. etc.).
It’s not massively surprising that the July 3 ruling has gone unnoticed in France. The powers that be have a history of wrapping their public in cotton wool when it comes to advertising. What might be considered patronising and unnecessary in other countries is deemed basic protection here.
The most obvious example is television advertising, which has to be clearly labelled as such, meaning that each time programming cuts to a commercial break, an “advertising” jingle is played. Just in case you thought you were watching a one-minute “documentary” about why driving a BMW makes you feel like a real man… followed by a very short film about a really fascinating cleaning product.
I think it’s fair to say this attitude – which, strangely, hails back to the days when advertising was so forthright it would seem entirely unnecessary – is pretty outdated. Especially in a case when teenagers are the concern – which is what the judges insisted was their priority in their verdict against Pernod Ricard.
Many get elated if they get Likes. especially if some one does it in Facebook.
I fail to understand the elation when some one likes your Spouse’s Photo!
If your writing is voted up, your joy knows no bounds,
If it is featured in the Front Page , Home Page ot the dash Board, well, ecstasy.
I still remain a Simpleton and distribute and forget about except for replying comments.
In fact I have been using Facebook, a micro-blogging site, but use it to provide Links to my posts, I do not even post it to Page, though my son insists that Facebook community is stronger and drives visitors in.
But I consider Facebook as basically non serious and frivolous,there are exceptions.
In a curious case Redditors have brought a Meme Company Down by sleuthing.
( I do share in Reddit and promptly forget it, do not even know whether it is voted up or buried.
Curiously I receive traffic from Reddit, to ana extent that in 2102 Reddit drove the maximum traffic to my site.
Now about the present story.
It has the ingredients of Greed,manipulations, Bribery,wrong promises and Sleuthing by the vigilant.
In June 2011, the biggest meme-generating forum on the Internet held elections. The community’s moderators had become overwhelmed with its runaway popularity. Reddit’s r/AdviceAnimals needed help.
They got it in the form of redditor gtw08, the eventual winner.
Looking back, all the moderators remember thinking about gtw08 was that he was quiet. They’d barely ever communicated with him, and they certainly didn’t know his real name. His history on Reddit amounted to little more than link submissions to a relatively new site calledQuickmeme, where users type bold-faced captions on popular memes like Scumbag Steve and Success Kid…
These are known as image macros. They’re the bread and butter of r/AdviceAnimals, a community that would soon grow to more than 2.5 million users and dominate a certain part of Web culture, proliferating memes that bled into mainstream culture, from Ridiculously Photogenic Guy to Grumpy Cat.
And all along, gtw08 sat on the moderator rolls, holding immense power over which links survived and died in the subreddit.
This is the story how three redditors eventually brought him down, along with the biggest image macro site in the world…
Launched in July 2010, their meme-making site was soon seeing massive traffic. It simplified what had traditionally been a laborious process for one of the Internet’s favorite pastimes: putting funny captions on popular images. By the summer of 2012, Quickmeme was seeing 70 million unique visitors and a half-billion pageviews,according to Wayne Miltz…
Quickmeme was now netting the brothers around $1.6 million a month, according to independent analytics site Worth Of Web. The traffic came largely thanks to referral traffic from Reddit’s homepage—the self proclaimed “front page” of the Internet, which collects more than 71 million monthly visitors. Quickmeme was a fundamental part of the Reddit ecosystem.
You could even call the Miltzes Reddit-made millionaires…
In April 2012, a new competitor emerged in the meme-making landscape. Livememe looked like an outright Quickmeme clone, except for two crucial differences: It supported GIF animations and special effects…
The trail went cold.
Aware that other AdviceAnimals moderators were watching him closely, gtw08 began covering his tracks. He’d remove an unpopular Quickmeme post here and there, some Imgur posts, and then a popular Livememe link.
But at the same time, gtw08 was also hashing out conspiracy theories about Livememe to the other mods. The site was using bots to get its posts voted up to the frontpage, gtw08 claimed. And in a bid to get Livememe banned, he compiled data of this alleged botting scheme. The moderators didn’t see enough evidence, however, and voted against the ban.
All of these are examples, from Facebook, of speech and images encouraging and/or making light ofviolence against women. Both the images and the language are extremely graphic and disturbing. We believe it’s important to make them available in order to illustrate the extent and impact of Facebook’s inaction on gender-based hate speech, but please choose to view them or not at your own discretion.
Many of these images passed Facebook moderation — that is, they were reported as violating Facebook standards, and Facebook declined to take them down. Some of them came down later when media stories highlighted specific pages. Some of them are still live on Facebook.
A note on redactions: we’ve redacted parts of images to protect the identities of women whose images have been used against their will. None of these images are/were redacted on Facebook.
In a blog post, Facebook said its “systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate.” The company said it would review how it dealt with such content, update training for its employees, increase accountability — including requiring that users use their real identities when creating content — and establish more direct lines of communication with women’s groups and other entities.