Facebook ‘Likes’ US Spends $ 6,30,000

I often wonder and aghast at the stupidity of the US Institutions, CIA,NSA.

Facebook Likes By US State Department.
Facebook Likes By US State Department.

Last year, I corrected a stupid mistake of CIA on India-this information is known to any one with common intelligence, even a foreigner)

With NSA they eavesdrop assiduously but miss the terrorists and other criminals.

Now you find some jokers in the State Department had spent % 6,30,000 for getting ‘Likes’ in Facebook!

As I had written earlier, Facebook likes are frivolous, and are marked in fun, with no seriousness, there are exceptions.

But to the State department this does not matter.


State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.

The department’s Bureau of International Information Programs spent the money to increase its “likes” count between 2011 and March 2013.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” the inspector general reported.

The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.

Despite the surge in likes, the IG said the effort failed to reach the bureau’s target audience, which is largely older and more influential than the people liking its pages. Only about 2 percent of fans actually engage with the pages by liking, sharing or commenting.

In September 2012 Facebook also changed its approach to users’ news feeds, and the expensive “fan” campaigns became much less valuable. The bureau now must constantly pay for sponsored ads to keep its content visible even to people who have already liked its pages.

Another problem with the bureau’s social media outreach is a lack of strategy for reaching the right audience, the report said.

“The absence of a Department wide PD [public diplomacy] strategy tying resources to priorities directly affects IIP’s work. Fundamental questions remain unresolved. What is the proper balance between engaging young people and marginalized groups versus elites and opinion leaders?” the IG said.



The Bureau of International Information Programs (IIP) is the State Department’s foreign-facing public diplomacy communications bureau. It provides and supports the places, content, and infrastructure needed for sustained conversations with foreign audiences to build America’s reputation abroad. IIP is led by Acting Coordinator Maureen Cormack.

IIP supports both physical and virtual places, including approximately 820 American Spaces around the world, as well as a growing social media community that numbers over 22 million followers. Content includes publications, video, and U.S. expert speakers, who engage foreign audiences both in person and through virtual programs. IIP manages the infrastructure for all embassy and consulate websites, translations of public remarks by the President and Secretary, and internal websites serving field public diplomacy officers.



Teens Technology Social Media, A Study

People share information on The Social Media.

Teens also do.

Despite warnings about the fact that the information shared in the Social Media is likely to be misused, they still do.

So is chatting online.

The probable reason is the basic Gregarious instinct of man, the urge to be with people and share.

Why on the Social Media  and not in person?

How Teens use Social Media. PEW study.
How Teens use Social Media.

When you share information with a person, you are physically aware of his presence and ou are reticent about sharing your information.

This becomes difficult when the person whom you are sharing with happens to be  your parents , relatives and even friends.

You are not sure how the divulging of the information will affect you.

Now this block exists even among friends!

Now I find that there few lasting friendships, but only ‘hi how are you”(there are exceptions).

So you have  to share, but safely.

In a Social media, you do not physically see the person, you feel secure(in fact you are not, this is more dangerous as you do not know the person)

I checked with adults who engage themselves in chatting with unknown people of the opposite Sex,same-sex.

They are aware that the information will be misused.

The reason they informed me is that they can exchange lewd comments and things which they can not express in the Society openly, put it bluntly they can indulge in Sexual perversions, expressions , not approved by the Society.

There is a detailed Study by PEW Research center, on the behavior of Teens, Social media and Technology.


Teens Behavior, Social Media A Study
Teens Behavior, Social Media

Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned.>>

  • Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.
  • Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.
  • The typical (median) teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.
  • Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing.
  • 60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.
  • Teens take other steps to shape their reputation, manage their networks, and mask information they don’t want others to know; 74% of teen social media users have deleted people from their network or friends list.
  • Teen social media users do not express a high level of concern about third-party access to their data; just 9% say they are “very” concerned.
  • On Facebook, increasing network size goes hand in hand with network variety, information sharing, and personal information management.
  • In broad measures of online experience, teens are considerably more likely to report positive experiences than negative ones. For instance, 52% of online teens say they have had an experience online that made them feel good about themselves.
  • Source:
  • http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy/Summary-of-Findings.aspx


Blogs Influential Than Tweets, Study-Naturally

A Study reveals that Blogs are more influential tha Tweets and Social Media.


I understand that.


I am of the view that blogs are more detailed, reasoned and informative than Tweets.


Tweets are generally your opinion or impressions to a story or News.


Here you do not the luxury of reasoning out your views.


Tweets and Social media Communications are essentially a communication between a Group or Groups, while blogs target a larger audience.


In Social Media like Facebook, you first express your interest, likes to make people find you.


In Blogs, you leave the material and let the Reader take find you.


Being better reasoned out pieces Blogs tend to have better credibility.


Attention Span is more for a Blog.


I have assumed, in this exercise that Tweets,Social Media Messages, to be good ones.



Surprising that in the story WordPress which ,


“WordPress.com users produce about 49.3 million new postsand 50.7 million new comments each month and


Over 378 million people view more than 4.0 Milliarden pages each month.”


doesn’t get mentioned in The Story!



Reading the mainstream media you would think the social web started solely comprised of Twitter, and people’s 140 character messages. Any brand not taking part is surely doomed.

Not so, as new research shows that not only do blogs still have tremendous influence, they actually drive more sales than other forms of social media.

We saw some evidence of that last week with news that Tumblr now hosts more than 100 million blogs.

Confirmation comes in the Technocrati 2013 digital influence report. It show that blogs were one of the most trusted forms of online media, with 31% of respondents being influenced to purchase via blogs, the third highest after retail sites (56%) and brand sites (34%). I may be biased, but I’d suggest this rather shows the value of marketers and the brands they represent engaging with relevant high profile bloggers in their field.

As you can see from the graphics below, Pinterest, Twitter and Instagram, for all the hype around them, rank among the lowest influencers of purchases.

Online Purchases likely to Influence.
Online Purchases likely to Influence.

MediaBistro’s All Twitter blog rightly points out that there is a discrepancy between influence, and what brands spend on social and digital marketing:

“Budget-wise, brands are spending only 10% on social, more than half of which goes to Facebook (57%). YouTube and Twitter each get 13% of the brand digital budget, while about 6% is spent on influencers and 5% advertising on blogs.”

While it’s understandable that a bulk of money goes on Facebook, which is still influential, quite clearly some more of that digital marketing budget needs to start swing the way of bloggers and influences – only 11% does so far, despite the clear trust that consumers have for blogs. Brands are spending money to drive likes, and consumers are sharing content, but they are turning to blogs they trust to guide making purchases.

Customers like to ‘follow’ and ‘like’ brands to keep up to date with them, they very rarely use them to make purchases:

Why consumers Follow Brands.
Why consumers Follow Brands.








Schools,Colleges Block Student Admissions,Reason Facebook.

I have often lamented the fact that people compromise their future by sharing their personal information in the Social Media and expresses concern that this may jeopardize their future.

Many parents check the future Daughter in law’s activities in the Social Media especially in Facebook and Orkut.

In fact I did this when I was looking for an alliance for my son( I have a post on this).

Now news surfaces that the Schools in New York,US are checking the information on the Students who apply for admission in the schools.

There are concerns about the Privacy of the individuals.

I disagree.

If students are to be molded and the quality of the Standard of Education is to be maintained by an Educational Institution it is normal for them to go to these lengths and they are right.


Facebook Influence_facebook.jpg
Credit;Getty Images.

NEW YORK–(BUSINESS WIRE)– Results from Kaplan Test Prep’s 2012 survey of college admissions officers* show that schools are increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances. While the percentage of admissions officers who took to Google (27%) and checked Facebook (26%) as part of the applicant review process increased slightly (20% for Google and 26% for Facebook in 2011) from last year, the percentage that said they discovered something that negatively impacted an applicant’s chances of getting into the school nearly tripled – from 12% last year to 35% this year. Offenses cited included essay plagiarism, vulgarities in blogs, alcohol consumption in photos, things that made them “wonder,” and “illegal activities.” In 2008, when Kaplan began tracking this trend, only one in 10 admissions officers reported checking applicants’ social networking pages.

“Social media used to basically mean Facebook. But the underlying trend we see is the increase in use of Google, which taps into a social media landscape that’s proliferated to include Twitter, YouTube, Pinterest, Instagram, blogging and other platforms — and teens today are using all of these channels,” said Jeff Olson, Vice President of Data Science, Kaplan Test Prep. “Additionally, we’re seeing a growing cultural ubiquity in social media use, plus a generation that’s grown up with a very fluid sense of privacy norms. In the face of all these trends, the rise in discovery of digital dirty laundry is inevitable.”

Olson noted, “With regard to college admissions, the traditional application — the essays, the letters of recommendation — represent the polished version of an applicant, while often what’s found online is a rawer version of that applicant. Schools are philosophically divided on whether an applicant’s digital trail is fair game, and the majority of admissions officers do not look beyond the submitted application, but our advice to students is to think first, Tweet later.”

Kaplan’s survey also found that only 15% of colleges currently have rules regarding the checking of applicants’ Facebook or social networking pages – a percentage that has remained fairly consistent over the past few years. Of schools that do have a policy, 69% said the policy prohibited admissions officers from visiting applicants’ pages – still leaving the vast majority of admissions officers with the flexibility to act at their own discretion.

Almost every student has heard a horror story. At the start of the school year, a BASIS college counselor told her class of a student whose acceptance to an elite college was revoked when he was caught badmouthing the school on Facebook. At Williams College, a student’s admission was rescinded because he posted disparaging remarks on a college discussion board. At the University of Georgia, when an admissions officer discovered an applicant’s racially charged Twitter account, he took a screenshot and added the tweets to the student’s application file. Though these are extreme examples, it’s difficult to pinpoint when a teenager’s social media habits shift from innocuous to alarming in the eyes of admissions officers. Anna Redmond, a 30-year-old former interviewer for Harvard University who blogs about college admissions, says she began regularly googling prospective students years ago (interviews with alumni are a minor component of Harvard’s admissions criteria). “You could sometimes find old blog posts where they were complaining,” she says. “Maybe there was a photo of a kid drinking a beer. I don’t think it’s personally that damning, but somebody else might.”


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Indian Bloggers Meet At Bangalore, Indiblogger.

Bloggers in India are meeting to day,11 November 2012, at Bangalore at 530  pm-1030 PM.

The event is conducted jointly by IndiBlogger and Nokia.

Attendees are 284 at the latest count.


It’s going to be an epic evening of blogging and apptasting at Bangalore! Register quick and mark your calenders, because you’re not going to want to miss this one!

The Hosts

Vikas Khanna
New York based, Michelin Starred, Celebrity Chef!

Rajiv Makhni
Popular TV anchor, one of India’s leading technology analysts, gadget guru!

Note: This event is for approved IndiBloggers only.

Item Time By
1. Registration 5:30 PM Bloggers
2. In The Beginning 6:00 PM IndiTeam
3. Welcome 6:10 PM Nokia
4. What’s in store? 6:15 PM Rajiv & Vikas
5. 30 seconds of fame 6:30 PM Bloggers
6. The Apptasting begins! 7:00 PM Rajiv & Vikas
7. Trendify 7:45 PM Everyone
8. Your wish is my app 8:15 PM Everyone
9. Q&A 8:45 PM Rajiv & Vikas
10. Apptasting blogathon 9:15 PM Rajiv & Vikas
11. Dinner & Drinks 9:30 PM Everyone
12. Head home and keep blogging! 10:30 PM Bloggers


Normally I do not attend functions.

But I am surprised at the interaction of the Attendees, the warmth with which they communicate with each other and the  seemingly painstaking arrangements made by the organizers change my mind.

May this continue.

I am quite new to this Community.

Some observations.

Most prominent of the Community seems to be youngsters and they seem to have a thing or two to express which is quite interesting.

I have visited many of the sites and find them to be original,Tech savvy and quietly different, without being brash.

I interacted with a few of them on telephone, the warmth is spontaneous and refreshing.

Let me hear these people and report.

May be some of my readers are also in this Community.

Would you please contact me by mail/at this site/venue?

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