Honest Search Results Google Or Bing

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Recently Bing took on Google on its search results, displaying paid ads.

 

Bing Ad on Google

Bing Ad on Google

Bing launched a huge campaign against Google complete with full-page newspaper advertisements, commercials on television and a shiny new website, scroogled.com, to draw attention to the changes Google made. The home page of the site explains their beef with Google: “In the beginning, Google preached, ‘Don’t be evil’-but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads.

 

Google search results , according to Bing is ‘Scroogled”

 

See this.

In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads.

In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. They call these “Product Listing Ads” a “truly great search.”

We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing.

Don’t get Scroogled this holiday season.
Watch the video Vent

 

http://www.scroogled.com/

 

See a paper.

In their own
words:
Google calls
Product Listing
Ads based on
“a purely
commercial
model” a “truly
great search.”

  http://www.scroogled.com/pdf/How_Google_Does_It.pdf

Now the same complaint is leveled against Bing.

 

‘

“I’ve been one of the biggest critics about Google’s change, which has indeed been largely under-the-radar,” says Danny Sullivan, an SEO expert and the former editor of Search Engine Land.  “Unfortunately, Bing is hardly in a position to be lecturing Google about poor disclosure and charging for listings, when it has the same issues.”

He published an in-depth piece that explains what Google has changed about its Shopping section and compares how the two search engines disclose information to consumers.

“No matter who’s doing it, search engines forcing businesses to pay for inclusion on their shopping sites without clearly indicating that to consumers is wrong,” says Ali Husayni, the CEO of Sinai Marketing.(master google.com)

 

Let us look at how search results are delivered.

Search Engines deliver by Crawling based on Key word and some more Algorithms.

The result are determined by the Content, ,Key words and good tagging.

It is also true that these alone do not make your site or writing to show up in the top results for a Search.

One can find inaccurate information, some times even irrelevant to the query as a result in top results.

May be this has something to do with set Algorithms.

This can not be avoided.

Either the results are due to content, tagging and key words-some times written artificially to draw traffic.

Here also theer is no check/

The other is the Search engines promote Paid content/ads.

This is business.

You can not avoid it.

One point is certain,.

If the result of a search gives you  a bad content, one makes sure he does not visit the site again and he refines the search and goes to the other results.

PS.I am not a professional  SEO Man.

 

 

Keywords and Blogging.

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Graphviz Keywords

Image by Aldon via Flickr

Keywords in the context of Blogging, refers to the set of words that indicate the subject dealt with in the Blog.

Keywords follow a logical sequence in the structure of the blog.

If one were to write on Cancer of the Lungs , the natural sequence will be  about what cancer is,general symptoms,causes if any, various types of cancer,Lung Cancer and so on.

Here you will find a logical sequence and the Searches follow a uniform pattern based on Reasoning.

So key words must relate to the subject on hand that flows automatically as you write along.

There must be no artificial loading of keywords as suggested by some SEO sites as the Search Engines are programmed to detect such artificiality.

There are two aspects in Keywords in respect of websites.

One is the writing aspect and another is the technical aspect of the website in relation to structure of the blog in the web site.

The later one will take care of it if your subject is naturally dealt with and not every one of us can control the technical aspect of the web site as all of us are not technical people.

The General principle is to write to inform and to share but never with the sole intention of increasing traffic.

Quality key words are those which have strong relevance and as such will automatically bring in traffic.

Though I am not a blogger who has very high traffic,I found that natural writings brings in quality readers who are really interested and urge you to write.

‘Keywords are the words that are used to reveal the internal structure of an author’s reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.

There are many different types of keyword categories including: Conclusion, Continuation, Contrast, Emphasis, Evidence, Illustration and Sequence. Each category serves its own function, as do the keywords inside of a given category.’

http://en.wikipedia.org/wiki/Keywords

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Blog Hits 300, 000, Thank You.

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My first Blog was on 29 August 2009- ‘Time-Non-linear Theory.

To day the,12th of September 2011, Total Hits 300,000 was reached.

I do not know whether  this is  good .

But I am happy that I have been able to write regularly and people have been reading , submitting comments and at times advise me the Subjects on which I should write.

I would like to say ‘Thank You’ to all of them-Readers,Subscribers and those who comment.

Over a period of two years  and Twelve days of my blogging experience, I have made many a mistake.

A list.

I was confused  between ‘Categories and’ Tags ‘( still am).

The Result. I have ,116 Categories ,8,501 Tags. 

I thought the more number of Tags I add-I had included Search Engines Names, like Google,Bing !-, I will have more Hits!

I came to know that Search Engines are designed to ignore people like me (who add unnecessary tags).

I was under the mistaken impression that Category is the Subject.

I am in the process of correcting these mistakes.

I have learnt that Key words are those words that come to me automatically as I write.

I was advised by people in the SEO that I have to use more key words in the body of the blog, which is saying ‘include as many key words as possible’. 

I refused because it affects my flow and then it is not me writing spontaneously.

I read in Google Blog on Search Optimization, over-use of key Words is counter productive.

As I mentioned  on reaching the One Lakh mark, I write ‘raw’,as people call it,with no touch ups.

After all it is not literature , but sharing of one’s thoughts.

I ensure that the facts are correct and I am true to my convictions.

If wrong in my views in the light of Facts, I correct myself.

I remember that i did not know what Visual editor was when it appeared in WordPress.

I just started writing and I was able to write easily.

Nor did I know how to apply a Link in the Blog.

Readers can still see Links in my earlier Blogs in Text Format( I am not correcting them to remind me often of my stupidity.

Uploading Images and Videos ,the same issues!

Then I started reading WordPress Help and Tutorials.

They are extremely useful for a man who can not understand much about Computer ,let alone Blogging.

Here I would like Thank WordPress Help Desk,especially Karim  and Sheri , who systematically followed up my queries even if I forgot.


Thank You,Karim and Sheri. 

Google Help on Blogging  has proved to be highly useful.

To evaluate my site I rely on Alexa.com.

It is simple, devoid of jargon and I am able to understand where I need to pay attention.Not only Alexa gives me my Audience Profile, it guides me on Bounce rate,Key Word Search,Speed of the Site.

It provides me insights into Traffic Rank,Reach View,Page Views,Page Views per User,Time on Site,Search and Links among other things.

Quantcast and Woorank are two other sites of the same type.

They are equally useful.

Thanks to Google,WordPress,Alexa,Woorank  and Quantcast. 

And Thanks to my children, whom I have been pestering with my blog information ad nauseum , for encouraging me.

Related.

For the best web hosting, WordPress is the gold standard. Because of the SEO that is already incorporated into the WordPress platform, the customer’s search engine ranking will be higher than it would be with many other hosting websites. In order to keep your search engine results at a high ranking level, it is important to frequently update your website with original content. Additionally, when you post a sale or special event on your website, it will be found by the search engines more rapidly and your ranking will increase, so that you are closer to the top of the search engine results. This in turn will generate more traffic to your site and broaden your prospective customer base.

http://techattitude.com/blogging/the-magic-of-wordpress/


Your Search Tells you what you are.

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Shows how our thinking is controlled.

Search terms can be parsed in a similar fashion. Every searcher can be defined by the words they use when searching. Search engines and marketers alike know this and do their best to deliver you relevant results based on who they think you are and your intent at that exact moment.

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize their messaging, placement, landing pages, and the like, for every consumer segment, but the brand managers out there have been using search terms to actually identify the attributes of a “Coke” vs. a “Pepsi” searcher. Considering the money that is spent on brand advertising, knowing how your branded search audience differs from that of the competition should be a valuable nugget of information.

To illustrate the point, below are some fun and interesting universal brand identities with dichotomous stances. Each example analyzes the demographics of searchers that used the branded terms for the month of July, and are based on head of household. The index baselines are the searcher demographics for the entire US search population. Available measures are Age, Income, Location (home/work), Region of the US, Household Size, and Presence of Children in the Household….

Google+ or Facebook?

The most striking differences between Google+ searchers and Facebook searchers are in Age and Income level. Google+ searchers overwhelmingly skew towards 18-34 year olds. Clearly Google+ is a popular brand with the younger segments, and good knowledge for Google to have as they develop their acquisition strategy and evolve their user base. Since Facebook is a much more mature brand in the social networking space, their search audience falls closely in line with the search population at large.

The income skews are even more distinct, essentially polar opposites of each other. More than 32% of Google+ searchers have a household income of $100K or greater, compared to 23% of Facebook searchers. Google+ is definitely off to a fast start in reaching the most desirable income segments, which may make it more attractive to advertisers.

http://blog.comscore.com/2011/08/searcher_demographics.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+comscoreblog+%28comScore+Voices%29