These subtle moves can entice kids to make healthier choices in school lunch lines, studies show. Food and restaurant marketers have long used similar tricks. Now the government wants in on the act.
The U.S. Department of Agricultureannounced what it called a major new initiative Tuesday, giving $2 million to food behavior scientists to find ways to use psychology to improve kids’ use of the federal school lunch program and fight childhood obesity.
PUEBLO, Colo. — At 8:28 a.m., the cafeteria ladies of Centennial High School take up positions in the second-floor hallway, just outside closed classroom doors. Each woman is pushing a cart loaded with milk, juice, whole-wheat doughnuts and individual packages of Cocoa Puffs and Lucky Charms cereal.