Japan provides its lonely men with plenty of way to find sweet respite from the emptiness and isolation of everyday life-provided you have the cash. And we’re not just talking about prostitution: you can rent a girlfriend at Moé Date for day of “simulate romance” or find a cuddle partner at Soine-ya to help you rest easy at night.
But what about the ladies? Women get lonely too, so it seems unfair that such services would only be available to men.
Believe it or not, even before either of the above establishments were in business, there was Soine-ya Prime, a dispatch service where women can hire a handsome young man to lay with her in bed for a night.
While unrelated to the male-oriented Soine-ya in Akihabara-which, by the way, has been doing so well that they’ve recently opened up a second shop in Shinjuku- Soine-ya Prime also believes that there are just some nights when we crave the warmth of another human beside us to the point that we’d be willing to pay a complete stranger to do it.
Soine-ya Prime opened shop in 2011 and seems to be inspired by Shimshima, a television drama that aired the same year about a woman who has trouble sleeping after coming out of a divorce. The woman finds that just laying alongside a man at night enables her to sleep peacefully and she starts a soine-ya (lit: “sleep together shop”) business that dispatches young men to sleep with lonely women.