‘Kaikkasule sooniyam vachchukkarathu’ ithuthaan!-Tamil
‘Have Voodoo done on self with own money’
In fact what you see in ad Advertisement in a commercial or a magazine ad is not what you actually get.
You will find fruits shining ,and other Dishes glowing.
The commercial or th ad will be appealing in visuals only if the are sparkling.
Normally Vaseline or some other reflective material is dusted on the product and then the film is shot.(Reflective materials should not be very much reflective as it would affect the quality of the Photo.
Again the Models or film stars are not what you see in the film.
Any way I am reminded of TATA Docomo Commercial where Ranbir Kappor asks the customer to keep the menu at a distance to match the product size promised.
In a surprising move, McDonald’s has made public the laborious process called ‘food-styling’ in which its burgers are prepared for hours and put together with absolute precision so they look their best for photo shoots.
And, emphasising how different the beautifully presented burgers are to those bought in store, they are compared side-by-side with their less attractive counterparts.
The video starts with Hope Bagozzi introducing the question from a customer named as Isabel M.
Miss Bagozzi said: ‘She asks, “Why does your food look different in the advertising than what’s in the store?” It’s a great question, Isabel. We get asked that a lot.’
The ‘food styling’ takes place in a photography studio where each ingredient is carefully prepared. Miss Bagozzi tells viewers: ‘That burger [made in a normal McDonald’s] was made in about a minute or so. The process we go through on the average shoot takes several hours.
‘I think that it’s important to note that all the ingredients are the exact same ingredients that we use in the restaurant. So it is the exact same patty, it’s the exact same ketchup, mustard and onions, and same buns.’
The video shows how each ingredient is carefully put into place, with the onions, pickles and sauces placed at the edge of the bun so they can seen.
A McDonald’s food stylist explains: ‘This way we can at least tell people you have ketchup, you have mustard, you have two pieces of cheese and you know what you’re getting.’
After the ingredients are in place, the cheese is gently melted using a heated palette knife. A computer is used to add the finishing touches.