Sweden Entrusts its National Twitter To Citizens.
They are chosen by a Council.
They range from 60 to 6.
They are encouraged to Tweet, but refrain from Criminality.
No doubt it is a novel step to promote tourism.
Sweden says it is to promote Swedish values.
Yes, fortunately or unfortunately some of the Tweets are sexually oriented.
Typically true to form the first Swede for this Tweet programme is nick named ‘masturbating Swede’!
For the less informed casual and irresponsible sex is a National pstime over there, all under the name of ‘Human Progress‘
Sweden will have these pervert behavior and at the same time have a compassionate face by stepping in to prevent child mismanagement.
This is what I call a Nation with Schizophrenic personality.
Jack Werner, the very first @Sweden, attracted thousands of followers and the nickname “the masturbating Swede” after he decided to be honest when listing his favorite leisure activities. (He also enjoys “drinking a lot of coffee” and “hanging out with my friends.”)
“I wanted to show that I’m often kind of immature and often kind of stupid and so is this country, and I bet you are, too, and so are a lot of people around the world,” Mr. Werner, 23, said in a telephone interview. “It’s much more interesting than saying things like, ‘Look at these fabulous pictures of nature.’ ”
The oldest @Sweden so far was 60. The youngest was Mr. Isberg, who lives with his parents and younger brother in this town in southwest Sweden, former home to the sadly shuttered Saab car company. The day he was interviewed was Sweden’s National Day, a public holiday. He had gotten up late, and so had the @Sweden account.
“So far I’ve celebrated the national day in what I think is the most common way: sleeping the morning away,” he tweeted.
At home, he was being treated as a teenager first, @Sweden second.
“Have you had anything to eat yet?” asked his mother, Monica, somewhat sharply (it was nearly lunchtime). Mr. Isberg accepted a piece of bread and took out his cellphone. A photographer snapped his picture.
“Twittering while a photographer runs around trying to take a photo of how I look when I’m Twittering,” Mr. Isberg posted.
The @Sweden program, known as Curators of Sweden, came about when the Swedish Institute and Visit Sweden, the government tourist agency, sought to develop a plan to present the country to the world on Twitter. They hired an advertising company, Volontaire.
“Sweden stands for certain values — being progressive, democratic, creative,” Patrick Kampmann, Volontaire’s creative director, said in an interview. “We believed the best way to prove it was to handle the account in a progressive way and give control of it to ordinary Swedes.”
The @Swedens are nominated by others — people are not supposed to put their own name forward — and then selected by a committee of three, including Mr. Kampmann. The qualifications are that they have to be interesting, Twitter-literate and happy to post in English.
They are told not to do anything criminal, to label political opinions as their own and “not to make it sound like the entire Sweden feels that way,” said Cherin Awad, the Muslim lawyer, who was @Sweden from Feb. 27 to March 4.
Mr. Kampmann says he counsels the @Swedens to engage in “their normal Twitter behavior.”
“I tell them, ‘Please, do this with some dignity — remember that this is an official channel and there are a lot of people reading this, so don’t make a fool of yourself,’ ” he said. “It’s only a soft suggestion.”