ramanan50

Google Towers over Facebook, Class against Pulp Survey

In technology on April 11, 2012 at 09:55

The Survey, conducted by ABC News and The Washington Post, throws  up Google as the most Popular Tech.Company  in comparison Apple,Facebook and Twitter.

While Apple may be reckoned to be in the race, Facebook and Twiiter are no nowher in the picture.

The reason could be that while Google concentrates on Dissemination of Information, Facebook and Twitter caters to the fleeting moods of the peoplefor expressing their thoughts,emotions.

While the former is more referential the later is only a fleeting idea, like Classics against Pulp fiction.

Report:

“In the high-flying world of iconic technology brands, two – Google and Apple – tower at
remarkable levels of public popularity in a new ABC News/Washington Post poll. But add in
strength of sentiment and one of them claims the crown.
An almost unheard-of 82 percent of Americans express a favorable opinion of Google overall,
the national survey finds – and a majority, 53 percent, express a “strongly” favorable opinion of
the world’s leading search engine, itself an unusually high level of positive intensity.
Apple’s no slouch: Seventy-four percent see it favorably. But in addition to trailing Google by a
relatively slim 8 percentage points overall, it lags by a wider 16 points in strong devotees.
Another leading tech brand is popular, albeit less so – 58 percent of Americans in this poll,
produced for ABC by Langer Research Associates, express an overall favorable opinion of
Facebook. But a fourth brand does less well: Only a third rate Twitter favorably, while about as
many have a negative view of the creator of 140-character commentary.

Chart Showing Popularity  of Tech Companies.

Popularity of Tech Companies ABC News/Washington Post Survey

The time is ripe for this sort of assessment, given these companies’ envied positions in the
marketplace. Google has followed up its vast lead in internet search and advertising with online
and mobile technology software, among an array of other initiatives. Just yesterday the company
provided a first look at the Google glasses concept, its “augmented reality” eyewear project.
Apple’s totemic products have made it the most valuable company in the world; it announced a
dividend and stock buyback program last month as its shares soared past $600, with analysts
pegging $1,000 as a possibility. Facebook, the world’s largest social networking site, is set to go
public later this year in what is expected to be the largest internet initial public offering ever.
And Twitter, the youngest of the four, has claimed its position as a combined social networking,
messaging and marketing tool.
In addition to very broad popularity, Google and Apple share vast exposure. Just 10 percent of
Americans haven’t formed a basic opinion of Google (rising to 29 percent of less tech-savvy
seniors), and 14 percent have no opinion of Apple and Facebook alike. Twitter is less well
known, with 31 percent unready to express an opinion of it, jumping to 51 percent of seniors.
GROUPS – Google and Apple are broadly popular across demographic groups, although,
reflecting their emphasis on design and innovation, tend to particularly do well among the young,
highly educated and affluent.
Favorability of both brands peaks among people with household incomes of $100,000 or more;
in this group a near-unanimous 93 and 91 percent express favorable opinions of Google and
Apple, respectively. Among those under age 30, Google maintains 92 percent favorability,
Apple, 81 percent. And both are more popular among college graduates (88 and 84 percent) than
their counterparts (a still-impressive 79 and 70 percent).

http://www.langerresearch.com/uploads/1127a22FavorabilityNo22.pdf

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